The first promotional trailer was not made for a feature film, it was created as a promotional device for a musical. The first film trailer was produced by the same person in 1914 for a Charlie Chaplin film. Up until the 1950's trailers was made by the National Screen Service, who were hired by film companies to create the trailers. The early trailers consisted of short clips showing key features of the film, alongside narration and a soundtrack. They also included text and a cast run. Casablanca is an example of one of the first film trailers.
As films changed throughout the 60's, so did trailers. The huge change in culture bought on a change in how films should be advertised.Andrew J. KuehnAndrew J. Kuehn was a very influential trailer producer, he changed the way trailers were made for his 1964 trailer for the film 'Night of the Iguana'. He went on to produce trailers for Steven Spielberf films, including the massive 'ET'
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