Black Swan Marketing Campaign

Black Swan is an American thriller film, released on the 21st January 2010 in the UK. It is high buget film (estimated at around $13,000,000) which raked in $106,952,327 gross profit.

The first poster from the films release uses a marketing 'still'.

The poster is used to market the film. At the bottom there is a list of who was involved in the making of the film, the producers, the actors and the credits the film has recieved - like it was selected for opening night of the venice film festival. This all shows that the film is obviously good, due to the credits it had recieved and the 'star appeal' above the title. The poster is eye catching and different to most film posters, as it is simplistic in that it is just Natalie Portmans face, it gives nothing away about the content or context of the film. This is a strong initial poster for a film release just to raise awareness that the film is being released because it will be remebered by audiences.

Black Swan Trailer

• Credits look effective, with the awards they've received, adds to audience appeal.
• Fades to black, look effective
• The beginning shot sets the scene of the trailer. Also it's longer than the others which looks good
• The editing almost appears to be jumpy as it speeds up, which reflects the film
• The trailer as a whole seems disorientated.
• As the trailer moves along, she begins to unfold, from being a ballerina at the beginning to her with red eyes at the end
• Some of the shots are put in to confuse audiences, without context of whats actually going on
• Star appeal is used at the end, to persuade audiences.
• Costumes are used to accentuate characters and their role in the film, they are very significant in this film, i.e White Swan and Black Swan indicates the difference in Nina's personality.